Learn the Secrets of a Cost Control Commando!
After more than a decade in the firing line, surviving only on no-result no-fee contracts, Ross Connaught-White reveals the trade secrets of the cost-cutting business!
If you are paying too much for goods and services you are not only wasting your firm's money but risking its future too!
Times are tough, but even when they get better, why pay more than you need for goods and services? As a small firm, however, how can you afford the time and the money to find out?
So, where do you start?
You don't have the advantage that big firms may have of finding someone with some spare time in-house to carry out an exercise for you learning from scratch. You don't have the sort of money which consultancies command to buy the expertise you need. But you may know instinctively that this is the right thing to do - to get someone else to do it for you.
And if you pay someone externally to do this job for you, you have no guarantees that you will be a net beneficiary. You might be lucky. But it could well be that the cost of the advice far outweighs the savings you may obtain. And, into the bargain, the risk is all yours!
"The Mean Gene" is the answer!
This book contains more than 60 cost-cutting ideas, guaranteed 100% original material. It is virgin text. It is not a compilation of other people's bright ideas prepared by an inspired editor.
Some ways to save money might seem obvious, but it can be useful to be reminded of these. However, this book contains secrets you will not find anywhere else.
A collection of credible cost cutting proposals for small firms
This book has been written by a practitioner, not by a professional writer. As a result it's more of a rough diamond than polished prose. However, Ross Connaught-White tells it like it is "at the coalface".
This means that you get the benefit of practical, first-hand experience for dealing with the everyday problems of cost-cutting. Just the type of problems that you might well encounter when you start cutting costs in your own firm. Using ideas that already work will give you confidence and save you wasting your own time and money.
Don't be a pioneer!
And because this is written with first-hand knowledge, it contains proven ideas. So, you have the comfort of knowing that these are all practical, working ideas. Someone else, somewhere, is saving money by doing this.
Perhaps your competitor?
PS: Did you realise why cost-cutting is first choice for business performance improvement? It's because every Pound, Dollar or Euro saved drops straight into the profit line, 100%. Compare this with every Pound (Dollar... Euro...) invested in sales and marketing, where you'll generally be pleased to get even 10% of that back in pure profit! If your business works with tight net profit percentages, cost-cutting can have spectacular gearing (US = leverage) on profitability.
Can you afford NOT to read The Mean Gene today?
